Webinar Experiences
Both webinar experiences presented here showcase some of the assets I created to drive registration—and ultimately generate leads for—the Inkling sales team.
 Pre-Webinar Registration EmailSubject Line: [Next week’s webinar] How to boost employee productivity OR: 23% CTOR: 14% Ultimately, we registered 546 people for this webinar |  Webinar Blog PostPrior to the event, the article ended with the CTA to "Register Now". Post webinar, I updated the CTA to "Watch Now". Link drives to a gated landing page experience for the event. |  Webinar fulfillment page |
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 Gated on-demand video page |  Post webinar follow up for attendeesPost-webinar email to attendees sent day -1. CTA: Learn more about the company's featured in this webinar* Normally, I'd follow up to attendees and no-shows with an email providing a link to the recorded webinar. This event was a 3rd party hosted webinar. The the Brandon Hall Group, our partner, had plans to send an email out day -1 with a link to the webinar recording. This email points attendees to customer stories (featured during the webinar) on our site. |  Post webinar email send to no-showsPost-webinar email to attendees sent day -1. CTA: Learn more about the company's featured in this webinar |