Autodesk Email Nurture Programs

When you localize post-purchase nurture content into as many as 14 different languages, you keep three primary goals in mind: (1) keep is simple, (2) keep it short, and (3) always accurately represent the content you're driving customers toward. Failure to do so tends to make field marketing upset, blow budgets, and increase unsubscribe rates. 

​

Here I've pulled a couple of the monthly product-specific and quarterly industry-specific nurture programs for your review.

 

(Please don't judge me by the layout:) Nurturing at scale gets costly -- which requires using templates to streamline cost and processes.)

Samples:
Monthly product-specific nurture emails
Revit - Monthly - 2 of 10

Revit - Monthly - 2 of 10

OR: 32%, CTOR 22% Subject line: [Revit Videos] Master these essential skills Pre-header text: Learn about modeling, navigation, families, levels, sketching, selection, MEP systems, and more

Civil 3D - Monthly 6 of 10

Civil 3D - Monthly 6 of 10

OR: 33%, CTOR 21% Subject line: [Civil 3D training] Learn to work with labels Pre-header text: Videos cover how to label corridor points, edit text in a label, convert labels to tags, and more

Collaboration for Revit - 3 of 10

Collaboration for Revit - 3 of 10

OR: 32%, CTOR 23% Subject line: [Collaboration for Revit learning] Sync your files Pre-header text: Make sure your team is seeing the latest design changes

AutoCAD - Monthly - 1 of 10

AutoCAD - Monthly - 1 of 10

OR: 39%, CTOR 18% Subject line: [Welcome] Meet your all-new AutoCAD Pre-header text: Get started with your specialized toolsets

AEC Collection - Touch 7 of 10

AEC Collection - Touch 7 of 10

OR: 33% CTOR 30% Subject line: [Tips & More] Your monthly AEC Collection update Pre-header text: Introducing the AEC Bar - Where the experts discuss tips, trends, process, and technology

3ds Max - Monthly - Touch 9B of 10

3ds Max - Monthly - Touch 9B of 10

OR: 28%, CTOR 10% Subject line: [Blog] Hear what the Autodesk Games Team is saying Pre-header text: Topics cover 3ds Max, Maya, Maya LT, Mudbox, and more

3ds Max - Monthly - Touch 4 of 10

3ds Max - Monthly - Touch 4 of 10

OR 30% CTOR 14% Subject line: [Animation Tutorials] Bring it to life with 3ds Max Pre-header text: Learn to animate, render, manage files, and more

Advance Steel - Touch 5 of 10

Advance Steel - Touch 5 of 10

OR: 31% CTOR 38% Subject line: [Advance Steel Learning] Drawing Styles customization Pre-header text: Learn to ustomize drawing styles with Stephan Gumpert

Samples:
Quarterly industry-specific nurture emails