Adoption Program Overview
At Autodesk I worked as a copywriter and digital editor supporting adoption programs to support the post-purchase AutoCAD, AEC, Design & Manufacturing, and Media & Entertainment subscriber journeys.
Needless to say, working across supporting content for five industries, each with multiple personas to connect with on a monthly and quarterly basis, kept me busy.
During my time, I'm proud to have worked with internal subject matter experts to support expansion from:
7 to 13 industry-specific product adoption nurture programs
3 to 8 industry-specific quarterly newsletters produced in 14 languages