AFTER - Primary onboarding series
Transform a lackluster customer onboarding experience which simply provided an order confirmation with link to download and install instructions—into a robust introduction to the Autodesk ecosystem of resources and tools.
Create persona-based multi-touch nurture campaign to acquaint software administrators and/or end users with a holistic overview of the role/industry-specific need-to-know programs, resources, and tools.
(see AFTER series in PDF viewers)
Primary onboarding series
Touch 1 - Let's get you set up
Touch 2 - Check out your support and community resources
Touch 3 - Explore your account management tools and features
Secondary re-engagement sereis (non-responders)
Touch 1 - Activate your software
Touch 2 - Assign permissions
Touch 3 - Set your preferences