Client: Adobe Systems Inc. / Warner Brothers
Project: Happy Feet PDF Downloads

My Roles: Copywriter / Project Manager

The Objective:
To develop a creative way of increasing Adobe® Reader® downloads through partnering with Warner Brothers Entertainment.

The Result:
Fun, downloadable, penguin and dance-related content for the Happy Feet website—served up in the PDF format.

The PDFs:
Happy Feet Fun Facts     Movies That Tap