Client: Grey San Francisco, G2 Direct & Digital
Concept Presentation: DMA Awards—Call for Entries

My Roles: Copywriter / Concept Development

The Objective:
The Producers of the Direct Marketing Association (DMA) tasked G2 Direct & Digital, a subsidiary Grey Advertising, to develop a creative look and feel for its 2006 awards ceremony program.

The Result:
This concept bested over twenty submissions from G2 offices around the country with its Tim Burton-inspired Creative Heads campaign—a tribute to the brave men and women that make direct marketing flow on a day-to-day basis.

The Concept:
Creative Heads - Invite

Creative Heads - Landing Page, Step One

Creative Heads - Landing Page, Step Two

Creative Heads - Thank You Email

Creative Heads - Reminder Email

Creative Heads - Post Card, Front

Creative Heads - Post Card, Back