Graphtek Interactive - Web Development & Internet Marketing Services
The Objective - Rewrite and reorganize the navigational structure of the Graphtek Interactive website. (Visit the Graphtek Interactive website!)
Partylab - The Ultimate Online Party Suppy Experience
The Objective: Provide copy for and manage the production of Partylab’s online initiatives. From left to right, the samples below include: Partylab website / email communication / product description sample / product description sample. (Art Direction & Design: Doug Gordon)
Professional Resume - Robert Firebaugh
The Objective: Write a professional digital portfolio based on the knowledge gained through several telephone interviews.
Care Club - Senior Day Care
The Objective: I was hired by Illustrated Man, a St. Louis based advertising agency, write Web content for Care Club Senior Day Services. In addition to introducing Care Club’s business model, I was tasked with outlining the franchise process. (Project Management & Art Production: Illustrated Man, St. Louis, MO)
Visit the Care Brands Systems website!
Adobe® Email Opt-in Program
The Objective: Develop two exploration themed emails that drive to a landing page where both a "personal workflow solution report" and a 30-day trial version of Acrobat 7.0 software are made available.
Adobe® Email Opt-in Program
The Objective: To create two direct mail pieces and corresponding landing pages to support a multi-touch opt-in email campaign.
Adobe® LiveCycle® Policy™ Server
The Objective: Increase awareness of and "up sell" LiveCycle Policy Server 7.2 by crafting an informative and visually-intriguing communication that drives prospects to register for an Adobe Enterprise Rights Management Seminar.
Adobe® Acrobat® 8.0 Professional
The Objective: Introduce Acrobat 8 trialists to the latest communication and collaboration capabilities through a multi-touch email / banner ad campaign.
The Emails
The Banner Ads
Adobe® Captivate® 2
The Objective: Write impactful banner ad copy that introduces and positions the latest version of Captivate as something "more than screen recording."
Adobe® Magazine
The Objective: Formerly known as Proxy Magazine, Adobe Magazine needed an online platform from which to announce its premiere.
Adobe® Contribute CS3
The Objective: Introduce Adobe® Contribute CS3 as a simple solution, requiring no technical expertise, for updating Web content.
Adobe® Connect™ Product Page Refresh
The Objective: Breath new life and clarity into existing Adobe Connect and Adobe Connect Professional product pages.
Adobe Connect - Before Adobe Connect - After
Adobe Connect Pro - Before Adobe Connect
Adobe® Acrobat® Connect™ eSeminars
The Objective: Develop a copy template and guidelines to be used on an ongoing basis for new and upcoming Acrobat Connect eSeminars.
PayPal™ Banner Ad
The Objective: Develop concepts that position PayPal as a secure method for conducting financial transactions online.
