Ray Kelly | Copywriter, Interactive Producer & Marketing Specialist

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Interactive Articles — Written on behalf of Graphtek Interactive

Case Study: Hub Marketing West

Case Study: Boulevard Vintage & Contemporary Home Furnishings

Blog Article: Is Social Media Right for Your Business?

Blog Article: I think I Need a Logo, So Now What? (Part 1 of 2)

Blog Article: I Think I Need a Logo, So Now What? (Part 2 of 2)

Press Release: Help arrives for small to mid-sized businesses as local internet marketing firm join forces.

 

Partylab - Media Kit Collateral

The Objective: New to Palm Springs, CA, the owner of Partylab came to me looking to create content for a media kit she wanted to distribute as part of her B2B initiatives. Specific requests included: (1) an overview piece on the Partylab retail space (left), (2) a piece on how Partylab was inspired and then built (middle), and (3) an insert to remind local business owners to order their New Year’s Eve Kits (right).  (Art Direction & Design: Doug Gordon)

Partylab_overview_collateral_print                Partylab_building_collateral_print                           Partylab_checklist_collateral

 

DMA Awards — Call for Enteries

The Objective: The Producers of the Direct Marketing Association (DMA) tasked G2 Direct & Digital, a subsidiary Grey Advertising, to develop a creative look and feel for its 2006 awards ceremony program.

The Result: This concept bested over twenty submissions from G2 offices around the country with its Tim Burton-inspired Creative Heads campaign—a tribute to the brave men and women that make direct marketing flow on a day-to-day basis.

The Call for Enteries Pitch

DMA Pitch


The Supporting Collateral

Screen shot 2011-08-02 at 4.46.15 PM          Screen shot 2011-08-02 at 4.46.31 PM          Screen shot 2011-08-02 at 4.46.47 PM

 

Screen shot 2011-08-02 at 4.47.10 PM             Screen shot 2011-08-02 at 4.47.30 PM         


Business Week Online — LeaderTips

The Objective: Assist in the development of content relevant to the needs and interests of business leaders for Business Week Online while helping increase brand recognition for Leadership Unleashed, a Palm Springs-based executive coaching firm.

Mistakes in Delegation

Moving a Discussion Forward

Changing Your Mind

A Trusted Advisor

The Spark of Leadership

Perfectionism and Procrastination

How to Delegate Effectively 

Cut Through the Clutter

Unproductive Worry

Learning to Listen

Refresh Your Prospective

 

Human Resources Executive Magazine

The Objective: Assist the Leadership Unleashed executive coaching team develop and edit content for publication in Human Resource Executive Magazine.

Hr_mag          Candor_gap

 

Warner Brothers / Adobe Systems Inc. - Happy Feet PDF Downloads

The Objective: Develop a creative way of increasing Adobe® Reader® downloads through partnering with Warner Brothers Entertainment.

Funfacts                                                     Moviesthattap       

 


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