Conversationally Fluent in Spanish (Castilian) / Foodie / Short-Order Cook / Ex-Commercial Pilot / Dogs > 50lbs / Hwy 111 / The Doodle / Proudest Uncle in the World / May 10th / Water > 88 degrees / The Honeysuckle Diet / The Tres Cerditos / Madrid Always / Rosario Flores / Dudi / La Tortilla Espanola / CBOE / June 30, 2013 / Hold the Carrots / No, I'm Not Wearing Contacts
THE MORE FORMAL STUFF...
I’m an agency-seasoned copywriter and content strategist who’s happily paid my dues as an interactive producer and co-creative director. The diverse experiences and skills gained during my career allow me to work more effectively with digital production teams, C-suite executives, account managers and third-party vendors alike. Collaborative by nature, I thrive on developing engaging on-brand concepts and solutions that address client objectives and/or pain points in strategic and creative ways.
Over the past eleven years, I’ve worked with leaders in the software, financial services, insurance, online gaming, healthcare, retail, manufacturing, toy, children’s entertainment, SaaS, digital marketing and executive coaching industries to name a few. From banner ads, websites, virtual worlds, email campaigns and SEO initiatives to direct mail, long-form copy development, presentations and more, I have the know-how necessary to help bring creative concepts to life.
As a wordsmith, I boast a highly adaptive style with proven experience writing for a wide range of audiences and interests across multiple channels. From digital and print marketing communications, online advertising, product descriptions, website content — to writing children’s books and scripts for online virtual worlds — to presentation creation, research and reporting, and long-form article/document creation, my portfolio of work reflects flexibility as a writer and a commitment to my clients’ brand promise, messaging objectives and bottom-line goals.
As a content strategist and interactive producer, I’ve successfully facilitated the inception, development and execution of multi-touch email campaigns, international website localization projects, MMOCs and online games, websites, blogs, eLearning initiatives, SME presentations, white papers, branded articles and press releases.
Comfortable in front of an audience, I enjoy pitching/justifying creative concepts to in-house teams and client stakeholders.
Clients and colleagues tend to describe me as approachable, kind, and candid with a good sense of humor.